P Rod Update

13 08 2010

Look for the Nike SB P Rod 4 collection to be hitting shops end of August/early September. The new shoes have a pretty simple aesthetic design, combined with the highest quality of skate-specific performance.

Paul has also joined Shaun White and signed a huge deal with Target. Here’s the press release:

August 13, 2010, Minneapolis – Target and Paul Rodriguez are proud to announce the launch of their partnership. The professional skater, known for his effortless style is recognized by many as one of the most progressive street skaters in the sport and will now represent Target.

“I grew up right across the street from a Target and have many memories of skating over to the store as a kid,” said Paul. “I’ve always loved their brand and am excited about the relationship and potential of what we can do together.”
At just 25 years old, Paul has achieved great success in both film and competition, continually proving his versatility across a number of formats. He holds the distinction of being the only three time X Games Skateboard Street Gold medalist and also won the first-ever Maloof Money Cup in 2008. In addition to his competitive achievements,

Paul is an active member of his community, giving back through the recent opening of the Paul Rodriguez Skate Park in Pacoima, Calif. at the Ritchie Valens Recreation Center.

“Paul is an amazing competitor and is the perfect personality to add to our program,” said Troy Michels, Target Lifestyle Marketing. “With so many accomplishments and a promising future ahead of him, Paul is a natural fit for Target and we’re proud to have our brand represented on his skateboard.”
Paul joins other notable Target athletes, including Shaun White, Mat Hoffman, Kolohe Andino, Carissa Moore, Nate Adams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan Dungey.

P Rod blanking Chico Brenes in a recent game of skate… and SOOO much steeze. Video: theberrics.com

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